The “Fun Theory” is a Physical Education Staple
Physical Education Update
FEBRUARY 24, 2023
The “Fun Theory” is the idea that “something as simple as fun is the easiest way to change people’s behavior for the better.” It was an initiative of Volkswagen as a marketing tool to develop the image that their vehicles are fun, but the ideas were all user-generated and the concept was an excellent one. Here’s how it worked: there was a cash award for the best ideas – videos were submitted to the site showing each submitter’s theory in action – a
Let's personalize your content